Privacy Policy

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NEWCHEF is committed to respecting the privacy rights of our customers and all visitors to our website. We take this matter very seriously, and have instituted many policies and procedures to insure that none of your privacy rights as stated herein are ever violated. The following outlines NEWCHEF's privacy policy and details the measures we have taken to safeguard and protect your privacy, while providing you with a unique and rewarding online shopping experience. By visiting NEWCHEF, you are agreeing to the policies detailed below.

What if I communicate with NEWCHEF electronically?

When you send an email to NEWCHEF or visit the web site, you are communicating with us electronically. When you send an email to NEWCHEF, you consent to receive communications from us electronically in response. Please note that this does not constitute opting in to our email or direct mail lists. NEWCHEF may communicate with you by email, by updating or posting notices on the web site. You agree that all agreements, notices, disclosure and other communications that NEWCHEF provides to you electronically satisfy any legal requirement that such communication be in writing. All communications with NEWCHEF become the property of NEWCHEF.

What information does NEWCHEF collect?

In order to serve you better, NEWCHEF collects and stores your personal information when you:

(i) create an account on NEWCHEF;

(ii) sign up to be notified of special deals like discounts and exclusive offers; or

(iii) enter a contest or promotion on our site. An account is created when you do one of following things: make a purchase on NEWCHEF, create a MyCatalog© on NEWCHEF, or register for an account on NEWCHEF, or enter certain NEWCHEF sweepstakes. When creating an account, we ask you for your first and last name, your e-mail address, a password, and perhaps some other similar information. If you are making a purchase, we will additionally ask you for your billing address, shipping address, and credit card information.

Our system also may gather information about the areas you visit on our site as well as the IP address you use to connect to our site. We may use this data internally only for 2 reasons:

1) to personalize your experience on and the marketing materials you receive from NEWCHEF or its partners and

2) to prevent fraud on your account. We would not share any of this data on an individual basis (we may share it in an aggregate form without personal identifiers) with any outside company other than perhaps consultants or service providers of NEWCHEF who were assisting NEWCHEF in serving you better. Of course, to the extent that we would ever share any of that information with a consultant or service provider, we would only do so if that party agreed to protect your private information by adopting a privacy policy at least as stringent as our own. We do use navigational information both in the aggregate and on an individual basis to understand how our visitors use NEWCHEF so that we can make our site better. We do not keep track of where you go on the World WideWeb.

What does NEWCHEF do with this personal information?

Your information is used to process your orders and personalize your shopping experience on NEWCHEF, for internal purposes and to comply with any legalrequirements. By storing your personal information on a secure server, NEWCHEF is able to shorten your checkout process and allow you to check your order status online.

At NEWCHEF, we also review what kinds of products appeal most to our customers as a group. This statistical information helps us improve our offering in the same way that other companies change their catalog based on what sells best. We may also use information about the kinds of products you buy from NEWCHEF to make other marketing offers to you. Of course, you always have the option to opt-out from receiving such offers (for instructions on how to opt-out, please see below). To the extent that you use electronic wallet technology provided by a portal, such as AOL's Quick Checkout feature or MSN's .NET Passport technology, or another service provider, we may share some of your purchase information with that portal or service provider to assist that portal in serving you better. However, rest assured that we would only share that information with the same portal you are using and then only to the extent that such portal agreed to protect your private information by adopting a privacy policy at least as stringent as our own.

Does NEWCHEF share any information it collects with outside parties?

We may use your purchase information about the products you buy from NEWCHEF to make other marketing offers to you. Of course, you always have the option to opt-out from receiving such offers (for instructions on how to opt-out, please see below).

How does NEWCHEF safeguard my personal information?

NEWCHEF has implemented a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of employees who have special access rights. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information supplied by you is transmitted via Secure Socket Layer (SSL) technology and securely stored in NEWCHEF's database.

How does NEWCHEF use my e-mail address?

Your e-mail address is used to create and identify your account on NEWCHEF. Your e-mail address is also used by NEWCHEF to correspond with you about any orders that you may place or to notify you with the results of any contests you may have entered. We may also use your e-mail address to notify you about important functionality changes to the Web site, new NEWCHEF services and special offers and promotions we think you'll find valuable. If you would rather not receive this information, or would like to opt-out of receiving e-mail of this kind, simply click on the "Unsubscribe" link that appears at the bottom of any email and follow the simple instructions to have your email address removed from the list of customers who receive notices of new functionality, services, special offers and promotions.

Does NEWCHEF use "cookies"?

A cookie is a small piece of information sent by a web site that is saved on your hard disk by your computer's browser. The cookie holds information a site may need to personalize your experience and to gather web site statistical data, such as which pages are visited, the internet provider's domain name and country that our visitors come from (e.g. "" or "") and the addresses of the sites visited immediately before coming to and immediately after leaving However, none of this information is associated with you as an individual. It is measured anonymously and only in the aggregate. The information in the cookies lets us trace your "clickstream" activity (i.e., the paths take by visitors to our site as they move from page to page). Cookies do not capture your individual email address or any private information about you.

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NEWCHEF FASHION INC. 1989-2022 | LOS ANGELES , CALIFORNIA | 1.800.639.2433